ChildSafety Website Review

This week we look at the ChildSafety website…

Britax B-AGILE Travel System

ChildSafety is site that promotes high-quality infant child seats and strollers. The product they are currently promoting is the Britax B-AGILE Travel System.

What we like:

  • ChildSafety is taking a somewhat unique approach by marketing one product at a time and doing with a single landing page designed to educate the customer about the product and, of course, sell the product.
  • We really like the clean, streamlined  look of the page with the Britax model’s top attributes highlighted and accentuated with quality images and a demo video from Youtube.
  • From a seller’s perspective, the page offers “buy now” buttons throughout the page, which allows the buyer multiple opportunities to make a purchase.
  • The site is clearly associated with Amazon so we know that any purchase is secure and backed by Amazon’s purchase policies.

What we don’t like:

  • Though the page gives the highlights of the product, if we wanted more in-depth information we would have to leave the site, which defeats the purpose of this “landing page” style marketing site.

Summary:

We like the cleanness of this single product site. Our only beef is that more product info may be needed before someone is willing to make a purchase.


Shyness Wisdom Website Review

This week we look at the Shyness Wisdom website…

Shyness Wisdom

Shyness Wisdom is a site designed to help people overcome shyness and social anxiety. The site contains several articles and videos that give solid advice on overcoming shyness.

What we like:

  • The homepage design is simple with a great quote from Lady Bird Johnson.
  • Along the bottom of the site are three blocks with links to recent posts with images.
  • With this site’s simple design and use of images it is easy to navigate and looks pretty good on mobile devices.
  • The articles give good, practical info that should help people take steps to overcome shyness.

What we don’t like:

  • This is not necessarily a design issue but the internal pages have banner ads and we suspect that affiliate commissions is the point of the site.
  • When viewed on smaller mobile devices the logo text wraps and looks bad.
  • The carousel on the home page is nicely designed but we would expect that the images would link to internal information that describes the process being represented.

Summary:

Overall the site is clean and easy to read on various devices. The content is helpful. We would just like to see the process better detailed.


Apple Website Review

This week we look at one of the most recognizable websites on the planet, Apple.com

Apple Website

For many years now Apple has chosen to go extremely simple in their design and layout. When I visited the site today most of my screen was taken up by this stunning picture taken with an iPhone 6.  This is genius as it entices me by showing me the amazing things I can do with an iPhone 6.

What we like:

  • Simple, simple, simple
  • The simple menu across the top that is consistent no matter what page I visit.
  • Graphically driven. Main homepage element is a huge picture with a little text and the lower navigation is the same (not in screenshot above), big pictures.
  • Most of the graphics show what we can do with Apple’s products instead of simply the product itself.

What we don’t like:

  • There is not much to not like. Apple has proven that it is a genius marketing.

Summary:

Apple’s site looks great, even on mobile devices with small screens. Apple is the master of the simple, stunning design. Many others have tried to copy them but Apple does it the best.

 


Djembe Lessons Website Review

Today we are looking at the Djembe Lessons website…

Djembe Lessons Review

Djembe Lessons is a site that provides information on djembes and djembe lessons, as well as sells djembe drums, lessons, and accessories. It is clear from the Amazon logo that this is an affiliate site, which is not a bad thing, but is something to consider when purchasing.

What We Like:

  • We actually like that the site acknowledges that it is an Amazon affiliate site. Too many sites try to hide until you hit the checkout button.
  • The layout is pretty straight-forward with much of the information pages across the top menu and the store links on the left.
  • The information pages provide some basic djembe info that is useful to new djembe players.
  • The store has a nice variety of quality products.
  • The store has good social sharing abilities.

What We Don’t Like:

  • The product filtering options could be better aligned with the djembe drum features.
  • Not a big fan of the orange!
  • More advanced djembe players may not get much from the information pages.

Summary:

Overall the website is well designed but could use some small improvements to take it to the next level.