Hey, been real busy but I saw this video and thought it had good content for web designers. Enjoy!
Today we are looking at the ChildSafety website…
ChildSafety is a site that takes a unique approach to marketing car seats, booster seats, and strollers. Instead of large number of products, ChildSafety markets one product at a time. In the past they have marketed the Britax Travel System and now they are marketing the Graco Nautilus 3-in-1 car seat.
What We Like:
- Because the site focuses on one product at a time it does a good job of highlighting the benefits or the single product with large images and video.
- From a marketing standpoint, there are several “check out/buy now” buttons throughout the page so that a customer can easily make a purchase.
- This site is mobile friendly, which Google is starting to value!
What We Don’t Like:
- These types of landing pages work well for information products but we are not sure if they will be as effective for general products that ordinary consumers buy.
- The product page gives us no new information about the product. Seems pointless.
We like the one page design for its clarity and mobile friendliness but the product page is worthless.
This week we look at one of the most recognizable websites on the planet, Apple.com…
For many years now Apple has chosen to go extremely simple in their design and layout. When I visited the site today most of my screen was taken up by this stunning picture taken with an iPhone 6. This is genius as it entices me by showing me the amazing things I can do with an iPhone 6.
What we like:
- Simple, simple, simple
- The simple menu across the top that is consistent no matter what page I visit.
- Graphically driven. Main homepage element is a huge picture with a little text and the lower navigation is the same (not in screenshot above), big pictures.
- Most of the graphics show what we can do with Apple’s products instead of simply the product itself.
What we don’t like:
- There is not much to not like. Apple has proven that it is a genius marketing.
Apple’s site looks great, even on mobile devices with small screens. Apple is the master of the simple, stunning design. Many others have tried to copy them but Apple does it the best.
Today we are looking at the Djembe Lessons website…
Djembe Lessons is a site that provides information on djembes and djembe lessons, as well as sells djembe drums, lessons, and accessories. It is clear from the Amazon logo that this is an affiliate site, which is not a bad thing, but is something to consider when purchasing.
What We Like:
- We actually like that the site acknowledges that it is an Amazon affiliate site. Too many sites try to hide until you hit the checkout button.
- The layout is pretty straight-forward with much of the information pages across the top menu and the store links on the left.
- The information pages provide some basic djembe info that is useful to new djembe players.
- The store has a nice variety of quality products.
- The store has good social sharing abilities.
What We Don’t Like:
- The product filtering options could be better aligned with the djembe drum features.
- Not a big fan of the orange!
- More advanced djembe players may not get much from the information pages.
Overall the website is well designed but could use some small improvements to take it to the next level.